Marketing Generalist

Locations and Tech

Zaporizhzhia, Office
Ukraine
remote
SEO English

The ideal candidate:

will develop, implement, and optimize our marketing campaigns across various platforms, including but not limited to PPC (Pay-Per-Click) Campaigns, Search Engine Optimization (SEO), and Email Marketing to increase our brand awareness, drive traffic, and generate leads. 

Key Responsibilities:

PPC (Pay-Per-Click) Campaigns:

  • – Plan and execute PPC campaigns on various platforms, including search engines and social media, prioritizing Google and Facebook.
  • – Continuously analyze and refine campaigns to improve click-through rates (CTR) and conversion rates, while maintaining target CPA.
  • – Conduct keyword research, create compelling ad copy, and collaborate with designers on ad designs.

Search Engine Optimization (SEO):

  • – Implement on-page and off-page SEO strategies to improve organic search rankings and drive website traffic.
  • – Perform regular keyword research, competitor analysis, and SEO audits.
  • – Optimize website content, meta tags, and internal linking to enhance search engine visibility.

Google Analytics:

  • – Utilize Google Analytics to track and report on website traffic, user behavior, and campaign performance.
  • – Provide insights and recommendations based on data analysis to inform marketing strategies.
  • – Set up and maintain goals, funnels, and custom reports within Google Analytics.

Email Marketing:

  • – Work with the team to develop and execute email marketing campaigns. 
  • – Create compelling email content, segment email lists, and perform A/B testing to optimize open and click-through rates.
  • – Monitor email campaign performance and make data-driven adjustments to improve results.

Requirements:

  • – Experience managing Facebook/Instagram (Meta) and Google Ads campaigns.
  • – Strong knowledge of PPC strategies and best practices.
  • – In-depth understanding of SEO techniques and tools.
  • – Proficiency in Google Analytics and the ability to interpret data effectively.
  • – Experience with email marketing platforms such as Mailchimp.
  • – Excellent written and verbal communication skills.
  • – Strong analytical and problem-solving abilities.
  • – Ability to work independently and as part of a team in a fast-paced environment.
  • – Detail-oriented with a focus on delivering high-quality results.

We offer:

  • Empathy in all its manifestations — we accept, respect and appreciate everyone without exception
  • Flexible work schedule: Mon-Fri, we come from 8 to 11 and work 8 hours, lunch time is optional
  • Paid vacation and sick leave (without certificates and bureaucracy)
  • English language courses at the company’s expense (we have a full time English Tutor in our team)
  • Most of the people in the company are Middle, Senior level
  • Corporate equipment
  • – Managers are open to new ideas and opinions
  • Without red tape: Is there a problem? Knock on the door of the C-lvl room and tell about it. We are in favor of openness and quick resolution of cases
  • Open environment and support that facilitates professional freedom and growth
  • Fair compensation that scales with your skills and experience

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