Marketing Generalist

will develop, implement, and optimize our marketing campaigns across various platforms, including but not limited to PPC (Pay-Per-Click) Campaigns, Search Engine Optimization (SEO), and Email Marketing to increase our brand awareness, drive traffic, and generate leads. 

PPC (Pay-Per-Click) Campaigns:

• – Plan and execute PPC campaigns on various platforms, including search engines and social media, prioritizing Google and Facebook.
• – Continuously analyze and refine campaigns to improve click-through rates (CTR) and conversion rates, while maintaining target CPA.
• – Conduct keyword research, create compelling ad copy, and collaborate with designers on ad designs.

• – Implement on-page and off-page SEO strategies to improve organic search rankings and drive website traffic.
• – Perform regular keyword research, competitor analysis, and SEO audits.
• – Optimize website content, meta tags, and internal linking to enhance search engine visibility.

• – Utilize Google Analytics to track and report on website traffic, user behavior, and campaign performance.
• – Provide insights and recommendations based on data analysis to inform marketing strategies.
• – Set up and maintain goals, funnels, and custom reports within Google Analytics.

• – Work with the team to develop and execute email marketing campaigns. 
• – Create compelling email content, segment email lists, and perform A/B testing to optimize open and click-through rates.
• – Monitor email campaign performance and make data-driven adjustments to improve results.

• – Experience managing Facebook/Instagram (Meta) and Google Ads campaigns.
• – Strong knowledge of PPC strategies and best practices.
• – In-depth understanding of SEO techniques and tools.
• – Proficiency in Google Analytics and the ability to interpret data effectively.
• – Experience with email marketing platforms such as Mailchimp.
• – Excellent written and verbal communication skills.
• – Strong analytical and problem-solving abilities.
• – Ability to work independently and as part of a team in a fast-paced environment.
• – Detail-oriented with a focus on delivering high-quality results.

• – Empathy in all its manifestations — we accept, respect and appreciate everyone without exception
• – Flexible work schedule: Mon-Fri, we come from 8 to 11 and work 8 hours, lunch time is optional
• – Paid vacation and sick leave (without certificates and bureaucracy)
• – English language courses at the company’s expense (we have a full time English Tutor in our team)
• – Most of the people in the company are Middle, Senior level
• – Corporate equipment
• – Managers are open to new ideas and opinions
• – Without red tape: Is there a problem? Knock on the door of the C-lvl room and tell about it. We are in favor of openness and quick resolution of cases
• – Open environment and support that facilitates professional freedom and growth
• – Fair compensation that scales with your skills and experience