Fortunatos
Product
Corporate Site
Industry
Corporate Site
Marketing
Our participation
Backend Development
Discovery & Business Analysis
Frontend Development
Support & Maintenance
UX/UI Design
Client’s aim was to establish credibility and trust through a professional and polished design, enhance user experience with clear navigation and intuitive interfaces, and generate leads with prominent calls-to-action.
Additionally, they sought to effectively communicate their unique value proposition, ensure the website is mobile responsive for accessibility on all devices, and create a visually appealing design that resonates with high-net-worth individuals, reflecting the brand’s identity and expertise in marketing services.
Home Page
It was important to have a clear value proposition that highlights the unique benefits and expertise, a professional and polished design to instill trust, and intuitive navigation for ease of use.
Why Us Page
We highlighted the company’s unique strengths, expertise, and benefits to differentiate it from competitors. We focused on providing compelling reasons for potential clients to choose their services, emphasizing trust-building elements such as experience, proven results, and client satisfaction.
Services Pages
For these pages it was important to provide detailed, clear, and organized information about each service offered. We focused on creating an intuitive layout that allows users to easily find and understand the specifics of each service, emphasizing benefits and unique features.
Responsive Design
A responsive design was essential for marketing services website to ensure accessibility and ease of use on all devices, including mobile phones and tablets. This enhances user experience, broadens the audience reach, boosts SEO, and maintains a polished appearance, which is critical for establishing trust and credibility.
Design System & UI Kit
We carefully select the color palette and fonts that match the nature of the project. The bold and contrasting colors create a visually striking and modern appearance, while the use of white ensures readability and professionalism.
The Chivo font’s clean and geometric style complements the contemporary design aesthetic, enhancing brand identity and conveying a sense of expertise and innovation in the marketing industry.
Challenge #1
Information Overload
Presenting a large amount of information about various services and features in a clear and organized manner without overwhelming users.
Solution
We prioritized essential information, used concise and engaging content, employed visual hierarchy and whitespace to create a balanced layout, and provided navigation aids such as filters and search functionality.
Challenge #2
Brand Consistency
Maintaining consistency with the company’s brand identity and visual style across all pages and interactions.
Solution
We developed a comprehensive design system that includes brand guidelines, color palettes, typography, and UI components, ensure consistent use of brand elements throughout the website.
Our Participation
Team
1 UX/UI Designer
2 Fullstack Developer
1 QA
1 Project Manager
Timeline
3 months
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